Three centuries of knowledge, passed down from generation to generation, gives the Colla family a special difference.
The three estates that they purchased in 1990 and unified under the Poderi Colla umbrella, are Dardi le Rose in Monforte d’Alba’s Bussia cru, Tenuta Roncaglia of Barbaresco, and Cascina Drago, an excellent piece of land just across the road from Barbaresco vines. The careful selection of these sites was down to Beppe Colla, who held an almost mythic standing in the community, before his death in 2019.
Beppe owned the now famous Prunotto estate, starting in 1956 up until the early 1990s when it was sold to Antinori. In 1961, he was the first in Barolo to commercially bottle and sell with the name of the Barolo cru on the label: the 1961 Barolo Bussia. This wine became his calling card, and allowed countless numbers of winemakers to follow in his footsteps.
Today, Poderi Colla is managed by Beppe's younger brother Tino, and his niece (Beppe's daughter), Federica. Federica’s words perfectly summarise the Colla philosophy: “Our wines are not ‘high-tech’. They are man-made, with a strong human element, outstanding natural concentration thanks to terroir and fruit and very well balanced components”. This less-is-more approach is indicative of the very best producers, and something that the Colla family has learned over their three hundred years of growing and making wine.
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